Wednesday, October 26, 2005

CONDUCTION

Once in a while, you get to do a project where the client tells you that anything goes and you've got complete creative freedom. Sometimes, you show the client concepts and the first words out of their mouth are "Oh. I didn't picture it like that." which basically means that you didn't have the freedom that you thought you did.

Sometimes, however, you present your concepts, and the client says: "Damn. That's awesome." and you know you're in for some fun.

This one worked like that. I was asked to do a poster for a classical music recital - specifically, a recital which was a partial requirement for a Masters in conducting. I settled on a 1960s thriller/drama movie poster aesthetic, some garishly bright colours, hand-rendered type and illustration, a slight homage to Saul Bass, and a wacky title.

Some of the rejected taglines were "He always strikes... IN TIME" (my favourite), "You're Out of Time", "Always in Time", "Strike in Time" and "It's the Fucking Vortex of Doom".

1 comment:

Sarah said...

Nice.

Come to my party. You can be the official photographer . . . . ;-)