The Worldwide Short Film Festival has been running their advertising campaign for the past couple of weeks. It's pretty clever for the most part - a photograph of a theatre chair, with a different treatment each time. For example, "Canadiana" shows the seat, with stubbies in the cupholder. "Sci-Fi" has the drink levitating in the holder. Romance shows the chair wrapped up in saran wrap. You can see a couple of the executions on their home page.
Here's the part where their campaign isn't so clever though. While waiting for a streetcar the other day, I snapped this photo:
Yeah. Does anyone else think that "Horror" idea looks familiar? Oh yeah. We had that precisely that idea last year.
What's really disappointing about this is that not only is it unoriginal and a rip-off, but also the chair really lends itself to better ideas. Why not have the chair cushion cut up, with deep slash marks, oozing its upholstery as though some deranged maniac took a knife/chainsaw to it? There's an entire sub-genre called slasher films, after all.