Wednesday, June 20, 2007

Recent Work: Rockstar Hotel

For a recent project, I was asked to create the "logo for an event property".

I know, sounds a bit like gibberish. Bear with me.

So, the night before the Junos take place in Saskatoon, one of the hotels will be hosting a giant party. One of epic proportions, with musician and rock stars in attendance. So, the hotel transforms into:

Regardless of the concept behind the event, I really enjoyed researching old American motel signage, and more importantly, breaking out pens, pencils and a brush to put this one together. And it's sort of neat that I've seen this logo popping up in more and more places.

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