Tuesday, June 05, 2007

Back to the Future

So, the 2012 London Olympics have a logo. You can read about its debut on the BBC.

I don't think any logo has ever evoked such a strong reaction from the public in such a short time. CNN reports that there's already 17,000 signatures on a petition calling for it to be scrapped. This online petition has 28,557 signatures as of June 5th.

Now, personal taste aside (I don't like it. VSA Partners totally nailed it with this logo for the Chicago 2016 bid), what I find absolutely hilarious is that Sebastian Coe, chairman for the London games, defends the logo with these statements:

"Our emblem needs to be modern, bold, flexible and as relevant today as in five years' time. We want our Games to be different. We are hosting them in a different era, in 2012."

That's sounds a little bit like he's saying:

I'm sorry you don't understand our logo. It's from a different era - the future, in fact. You don't understand it because you're from the present. When you're in the future, you'll understand it then. But you can't understand it now, because it's from the future and you're in the present.

All I can think is that Doc Emmett Brown better pull up in the DeLorean so we can get this show on the road. Now, where the hell are we going to find 1.21 Gigawatts?

1 comment:

Sarah said...

In the future, unwanted "curves" have been eliminated.