Sunday, July 22, 2007

Harry Potter Madness

In order to promote the Saturday release of Harry Potter and the Deathly Hallows, Chapters Indigo shut down the block of Bay street just south of Bloor, here in Toronto to transform it into Diagon Alley.

Elle and I were both impressed by the effort and creativity that went into the execution. Amongst other things, there was a snake handler, an inflatable bouncy castle, two kinds of duelling areas, a giant slide, fire jugglers, stilt-walkers, an owl, a double-decker Knight Bus, a magic show, a band, a DJ and a green-screen setup where you could see yourself flying on a broomstick. It was the best kind of madness.

View a gallery of photos from the Harry Potter and the Deathly Hallows launch.

View the full gallery

1 comment:

Dave said...

I love the picture of the back of someone else's camera :) Well done sir.