|Marketing emails: Fab.com (left) vs. Made.com (right)|
Instead, the riotous visual design of all the colourful objects, models, patterns, textures seems to communicate that they're determined to have me to buy something, anything at all. It's a complete information overload: the subject alone takes up four lines of text and there are over thirty different product images. Hardly curated and hardly relevant.
In stark contrast is Made.com's approach, whose emails I happily open and read, if only to dream about one day having a beautiful, spacious couch. A clean, elegant design with attention to white space and specific, carefully chosen information, the focus is clear and obvious.
While I realise that these two companies have slightly different offerings and demographics, it's clear which company is design-centric and which one is focused on making money as quickly as possible.