Tuesday, January 10, 2012

Rangefinder beauty

Absolutely beautiful: the  Fujifilm X-Pro 1, a small rangefinder-style digital camera with a 16-megapixel sensor. It allows for interchangeable lenses (currently three:18mm, 35mm, and 60mm) and has a hotshoe mount.

The extremely careful, retro styling (crisp blacks and whites, carefully lit on a slightly reflective, mottled surface) of the product shot makes it look like it came straight out of a 1980s camera brochure – something that instantly resonates with me. It's a welcome contrast to the "white box", perfectly retouched product shots that are common right now. 

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