The first few titles of John Carpenter's "They Live" are very straightforward: white serif type on black. However, the presentation of the title instantly disrupts any false sense of normalcy by being much larger and hand-written. The scrawl of the lettering makes it feel like a message or warning, an excellent sentiment given the plot of the film.
What I particularly like is this lovely treatment for the title once it appears on screen:
Friday, January 13, 2012
Someone at work called me the "logo cop" recently. Of course, that's not what I heard. I heard "LOGOCOP" which instantly made me think of this:
And let's be honest – I wish I had robotically-enhanced strength so I could punch through poor branding and terminate brand violators with extreme justice. Then someone else commented that they think of me as the Judge Dredd of design and branding. Awesome.
Tuesday, January 10, 2012
Absolutely beautiful: the Fujifilm X-Pro 1, a small rangefinder-style digital camera with a 16-megapixel sensor. It allows for interchangeable lenses (currently three:18mm, 35mm, and 60mm) and has a hotshoe mount.
The extremely careful, retro styling (crisp blacks and whites, carefully lit on a slightly reflective, mottled surface) of the product shot makes it look like it came straight out of a 1980s camera brochure – something that instantly resonates with me. It's a welcome contrast to the "white box", perfectly retouched product shots that are common right now.